Vitality E-Sports

I thrive on crafting visually captivating campaigns that seamlessly blend cutting-edge 3D techniques with strategic marketing insights. In the case of the 10-year anniversary gaming mouse pad launch, I spearheaded a short-form campaign that elevated the brand’s in-house creative with high-quality 3D visuals tailored for paid media.

The objective was to leverage 3D animation and motion graphics to achieve a premium look and feel, ensuring the campaign resonated with the target demographic of gamers across Europe and the UK, with a particular focus on the French and UK markets due to the team’s winning form.

In the pre-production phase, I developed a series of style-frames to establish a cohesive design language and visual direction. These exploratory frames allowed the client to gain a tangible understanding of the campaign’s aesthetic, and their positive feedback solidified the creative direction, enabling us to proceed with the production phase.

With client buy-in secured, my team and I embarked on producing a comprehensive campaign collection, encompassing static visuals and dynamic video content. To maximize impact and conversion rates, we optimized the assets for various target platforms, ensuring a seamless and engaging experience across different digital touchpoints.

Throughout the production process, I leveraged my expertise in 3D animation, motion graphics, and cutting-edge rendering techniques to craft visuals that not only captivated audiences but also effectively conveyed the brand’s messaging and product value proposition.

By combining my technical prowess with a deep understanding of memetic marketing strategies and consumer behavior, I was able to create a campaign that resonated with the gaming community, inspiring emotional connections and driving increased product sales.

Have a project in mind? Contact me.