RB Leipzig

During my 1.5-year partnership with RB Leipzig, I worked across multiple projects with the primary goal of expanding their international presence, particularly in the North American market, anticipating the upcoming World Cup in Canada, Mexico, and the USA.

RB Leipzig’s openness to embracing a Gen-Z marketing approach allowed me to leverage the latest trends and cutting-edge design technologies, such as AI-powered storyboarding and voice-over, to streamline the ideation and development processes.

Implementing a memetic marketing strategy on social media platforms, we achieved remarkable success, surpassing our first-year KPIs within just five months. Our efforts garnered over 100k new followers on TikTok in North America, propelling RB Leipzig from the sixth to the second most popular German football club, trailing only Bayern Munich. This success earned my design studio credibility and enabled us to secure more exciting briefs.

One of my favorite projects with RB Leipzig was the launch of a limited-edition kit during the season. While their in-house team had already produced a photoshoot with players, we collectively agreed that a video would drive greater engagement. Style-frames played a crucial role in the creative ideation process, allowing us to secure client buy-in and bring the vision to life.

Through these campaigns, I’ve demonstrated my ability to craft compelling narratives, leverage memetic marketing strategies, and utilize cutting-edge technologies to deliver impactful results that resonate with target audiences and drive business growth.