Global Champions

Working with Global Champions exposed me to a dynamic, fast-paced environment that challenged me to adapt my motion design approach to meet the client’s unique demands. While primarily supporting rather than leading these projects, I gained invaluable insights into the client’s objectives and the strategies necessary to drive substantial growth within a condensed timeframe.

Given the client’s multifaceted nature, spanning various brands, my work encompassed diverse domains, including e-commerce, event branding/production, and OTT platform branding. This breadth of exposure allowed me to showcase my versatility.

One of the key challenges we faced was the limited availability of athlete content and assets due to the condensed annual calendar. To overcome this hurdle, we embraced the power of artificial intelligence, leveraging it as a creative tool to streamline processes and deliver exceptional results within tight deadlines while optimizing the client’s resources.

For instance, we utilized AI-generated voice-overs to convey messages effectively, enhancing our static graphics with an engaging auditory dimension. In the realm of e-commerce, where rapid turnaround times were crucial, I harnessed the capabilities of AI text-to-image generation platforms like Midjourney to produce visuals for merchandise campaigns between events, ensuring a steady flow of fresh content throughout the season.

With a different event scheduled nearly every weekend for three months during the summer, the pace was relentless, requiring me to travel across Europe to provide on-site creative support. During these events, we executed live activations and produced real-time creative content to amplify our presence across multiple social media platforms, ensuring a seamless and immersive experience for audiences.

Throughout this project, I demonstrated my ability to thrive in dynamic environments, adapting my workflows and leveraging cutting-edge technologies, such as AI, to deliver high-quality results within tight constraints. By combining my technical skills with a deep understanding of the client’s marketing strategies, I played a pivotal role in driving Global Champions’ growth.