Sail GP

The project focused on five distinct pillars of the brand: Lifestyle, Athlete, Team, Purpose, and In-Event templates, each targeting a different aspect of their growth strategy. I took on the lead role for the Athlete and Team pillars, while overseeing the creative direction for the remaining pillars.

This decision was driven by the client’s emphasis on athletes and teams, as each team underwent rebranding, including the revamping of their logos and team colours.

I took the lead on Athlete and Team pillars, aligning with the client’s emphasis on athletes and teams undergoing rebranding. Initial discussions revealed their interest in catering to the spectator experience and showcasing sport data/graphics. This led us to embrace a futuristic, sci-fi visual language celebrating sailing’s technological aspects

Once Athlete and Team templates were approved, I seamlessly transitioned to the remaining pillars, demonstrating my ability to build a cohesive campaign. This cohesion enabled effective paid media and programmatic ad boosts.

Throughout, I ensured consistent visual language and structure execution, as the client’s in-house team lacked experience at this scale. Leveraging expertise in 3D motion design and paid media strategies, I delivered a visually stunning campaign facilitating seamless paid media integration to drive brand awareness and engagement.